Bachelor of Media and Communication (Professional) - Advertising

Students in this program at Swinburne University of Technology explore creative strategies and the psychology behind effective advertising. The curriculum includes branding, market research, and digital media integration. Practical projects with real-world clients provide hands-on experience. Students develop skills in campaign planning, audience engagement, and communication strategies. Graduates are equipped for careers in advertising agencies, corporate marketing, and media production. The program fosters innovation and critical thinking to address dynamic industry demands.