Bachelor of Science in Marketing

The Bachelor of Science in Marketing at RIT equips students with a comprehensive understanding of marketing strategies, consumer behavior, and business analytics. The program covers key subjects like market research, branding, sales management, and digital marketing. Students learn to apply marketing concepts to real-world problems through case studies, group projects, and internships. The program emphasizes creativity, strategic thinking, and leadership in marketing roles. Students have the opportunity to work with industry professionals and gain hands-on experience in digital and traditional marketing. Graduates are prepared to work in diverse fields such as advertising, brand management, and digital marketing. They are well-equipped to meet the demands of a fast-evolving marketing landscape.