B.A. in Journalism and Mass Communications (B.A.J.M.C.) - Advertising

The Bachelor of Arts in Journalism and Mass Communications with a concentration in Advertising trains students to craft creative and strategic campaigns for brands and organizations. Students learn about consumer behavior, digital marketing, and brand strategy, developing skills to engage and influence audiences. Hands-on projects and internships provide practical experience in crafting impactful advertisements across multiple media platforms. Graduates are prepared for roles in advertising agencies, corporate marketing teams, or creative consulting. This program is ideal for individuals passionate about blending creativity and strategy to build compelling brand narratives.