BSc Business Management with Marketing

This program emphasizes understanding consumer behavior, creating marketing strategies, and leveraging digital tools. At International Business School, students engage in projects that involve market research, brand development, and social media campaigns. Advanced marketing analytics tools and platforms like Google Analytics and HubSpot are integrated into the curriculum. Students learn to adapt marketing strategies to diverse cultural and economic contexts. The program includes opportunities for internships with leading firms and participation in marketing competitions. Graduates are prepared for roles in advertising, brand management, and digital marketing. They gain the ability to craft impactful marketing messages that drive business success.