Commerce and Marketing (BSc)

This program equips students with a solid foundation in commerce and marketing, focusing on consumer behavior, brand management, and digital marketing. Students study topics like market research, business communication, and sales strategies. Teachers integrate tools like CRM software, Excel, and digital analytics platforms for practical applications. The University of Debrecen’s partnerships with businesses provide real-world project opportunities. Graduates can pursue careers in marketing management, advertising, or retail consultancy. The program emphasizes innovation and adaptability in addressing global market challenges.